The Origin Story

I have dedicated my career to developing expertise in professional and personal communication and the application of it within private practice optometry. My dream is to help inspire and cultivate compassionate spaces where every individual can feel seen, heard, known, and empowered to succeed.

In college, I discovered a passion for helping teams navigate communication and procedural obstacles with effective processes, intentional planning, and diligent execution. I have enjoyed the opportunity to help enhance private practice optometry clinics by providing guidance and solutions to operational obstacles that previously prevented them from an aligned and integrated flow. My degree in psychology and over ten years of experience in optometry, customer service, recruiting and marketing have equipped me to contribute a fresh perspective and exceptional service leading to exceptional results.

My name is Shelby Cate Newsome and I have spent my life passionately pursuing creative ways to learn and share how effective communication can enhance the sense of integrated alignment in a clinic setting.